To accompany their upcoming release of the film Lone Survivor, Universal Pictures has created the website Flag of Honor as a way to honor those who serve in the U.S. military. The website, flagofhonor.lonesurvivorfilm.com, bills itself as providing, “A chance to honor loved ones and friends who have served or are currently serving in the military.”
“A chance to honor loved ones and friends who have served or are currently serving in the military.”
Visitors to Flag of Honor have an opportunity to create a virtual plaque for a military service member. That plaque will feature the name, area of service, and a location important to them, as well as a photo. The photo will be combined with the pictures of other service members to form the flag of the United States.
The homepage for Flag of Honor allows the user to learn more about the real life U.S. Navy SEALs featured in Lone Survivor, donate to one of the charities that Universal Pictures is donating to, and create a virtual plaque for a military service member.
Additionally, Flag of Honor visitors have the chance to learn about the four real-life U.S. Navy SEALs that the film is primarily about. A photo and brief bio for Marcus Luttrell, Michael Murphy, Matt Axelson, and Danny Dietz appear on the homepage. In the film they are played by actors Mark Wahlberg, Taylor Kitsch, Ben Foster, and Emile Hirsch respectively. Lone Survivor is the film adaptation of Marcus Luttrell’s book of the same name.
Lest Universal Pictures be accused of a crude attempt at film promotion, Flag of Honor visitors are also given an opportunity to donate to one of the three charities that Universal Pictures is also donating to: the Navy SEAL Foundation, Lone Survivor Foundation, and Got Your 6.